GetResponse is a leading email marketing platform, widely used for tasks like lead generation, lead nurturing, and sales. It enables users to send emails, create automated workflows, design landing pages, and build forms, all with efficiency.
You might be wondering, “What exactly is GetResponse, and how can I make use of an email marketing platform like this?”
The good news is that email marketing offers an excellent return on investment (ROI) of $38 for every $1 spent. With over 20 years of experience serving its customers, GetResponse is certainly a tool worth considering.
In this article, we’ll take a closer look at what GetResponse is, its key features, and pricing. You’ll also learn if it’s the right solution for your needs, along with its main advantages and disadvantages.
What is GetResponse? A Complete Overview of the Email Marketing and Online Campaign Tool
In today’s digital age, email marketing remains one of the most powerful channels for reaching customers, building relationships, and driving sales. GetResponse is a popular email marketing and online campaign tool designed to help businesses of all sizes accomplish these goals. Whether you’re looking to generate leads, build email lists, send automated emails, or sell products, GetResponse provides a full suite of tools to support your marketing efforts.
Founded in 1999 by Simon Grabowski, GetResponse began as a solution to help small businesses manage marketing campaigns more efficiently. The platform gained rapid popularity when it introduced its first 'smart autoresponder' in 2000. Over the past two decades, it has grown into a comprehensive marketing platform, offering advanced email marketing, automation tools, and even sales funnel features.
Do I need an email marketing tool like GetResponse?
The simple answer, YES. In today’s digital landscape, email as a marketing channel is stronger than ever. Here are some reasons why you need email marketing:
50% of the world’s population uses email, with most people checking their email daily. This gives you a huge potential number of people to contact. It can take time to build an email list. But once you do, you can instantly reach hundreds of thousands of people with what you have to say.
Email's unique characteristics
Emails possess unique qualities that make them ideal for marketing:
They drive action through the use of CTAs, clickable links, and interactive content.
They help build relationships by delivering valuable content tailored to your customers' needs.
They are easily scalable, allowing you to grow alongside your expanding subscriber base.
They are measurable, providing insights into open rates, click rates, demographics, and more, enabling you to refine your campaigns.
One of the most significant yet often overlooked benefits of email marketing is data ownership. Unlike social media platforms, where changes to algorithms can dramatically affect your reach, an email list belongs solely to you, giving you direct and unaltered access to your audience.
How Does GetResponse work and what is it for?
GetResponse has a ‘forever free plan which lets you send unlimited emails to 500 subscribers.
You choose from 120+ email templates to quickly design an email you like.
Alongside newsletters, you create automation workflows with GetResponse. Automated campaigns save time and allow you to communicate with more customers regularly.
GetResponse comes with a drag and drop landing page creator. You use it to drive attention to your offers and upcoming events.
GetResponse is useful for sales if you use the conversion funnel feature. With this, you build content for each step of the customer’s journey to turn them from visitors to customers.
How can I learn to use GetResponse?
It’s easy to learn and get started with GetResponse. Just create a free account here and you’ll be guided with a GetResponse wizard. It takes you through a tour of the app and you’ll quickly learn how to send your first email.
It’s easy to learn GetResponse. The tools are intuitive and easy to understand. If you have problems with any feature, you can reach out through chat, watch youtube videos or browse through forums to find solutions. In most cases, solutions are readily available.
The first place you’ll want to visit is the support section on their website.
You’ll find all kinds of resources to learn about GetResponse and email marketing in general. The resources page covers over 200+ articles. You’ll find email marketing, marketing automation, tutorials, eCommerce, funnel marketing, and more.
Does GetResponse offer more than email marketing?
GetResponse is loaded with features including marketing automation and analytics tools. You can run Facebook and Google ads. GetResponse integrates with other software like CRM, apps, and eCommerce Platforms. Integration is one of the most seen eCommerce trends. We’ll discuss the main features in the next section.
How can you use GetResponse: Main features
Create forms and pop ups to collect leads
Your leads are the backbone of email marketing. So it’s important to have forms on your websites that invite people to sign up with your mailing lists.
You can easily create a form by logging into your GetResponse app and selecting ‘Forms and Surveys’. After clicking on “create form”, you’ll choose from 400+ templates.
Some of the templates GetResponse has are old but you can add list-building apps to your account for more options.
You can customize the look and feel of forms, text, images, and CTAs to design eye-catching forms.
Send emails to inform, update and sell
GetResponse offers a drag and drop builder with easy customization. Choose from 120+ email templates to realize different marketing goals.
You can create newsletters to send updates and grow your blog. To automatically welcome new customers or subscribers you use autoresponders.
Use abandoned cart recovery templates to create emails. These invite customers to complete their sales. Create email campaigns to achieve varied marketing goals.
The email creator offers drag and drop functionality to add images, videos, text, buttons, links and products.
The design process is simple. When you’re happy with your creation, Getresponse lets you schedule to send to your desired list.
To keep track and watch how your emails perform, you can turn on GetResponse click-tracking and google analytics tracking.
Create landing pages and inspire action
Landing pages are your best friend when you want your customers to take action. You can use GetResponse landing pages templates to get people to sign-up, buy, or visit links you want.
What I like about the GetResponse landing page feature is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variants as you want, along with forms and thank-you pages
Create automation workflows and save time
Getresponse marketing automation is one of their advanced features. The automation builder takes a little time to get used to but once you’re in. You won’t look back.
GetResponse automation works with triggers and conditions. When a customer fulfills a condition, an action gets triggered. For example, an email that triggers after someone fills in a form. Or trigger to send a birthday email on their birthday. Nothing feels better than an email with perfect timing.
Some examples of triggered emails:
- Build your brand (welcome emails to new subscribers),
- Increase sales (product recommendation emails, abandoned cart emails)
- Boost customer loyalty (customer re-engagement emails, feedback emails)
Automated emails feel more timely, personalized, and relevant. This feature in itself makes GetResponse a powerful tool.
Use funnel builder and automate marketing
As marketers, we love visualizing our customer’s journeys. Wouldn’t it be great if you could do that from the same software you’re using for your marketing goals?
GetResponse offers a visual funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages, etc.
The whole funnel-building process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page and offers a thank you page template. It’s a great feature!
Who is GetResponse best for?
Being in the industry for over 20+ years, GetResponse has customers from all industries and company sizes. Still, GetResponse is particularly attractive to customers into a few categories:
1. Solopreneurs
GetResponse is well suited for solopreneurs who’re wearing many hats at once. A solopreneur needs to get a lot done, being efficient and saving time. For these needs, a tool like Getresponse is perfect.
The automation features help one-man businesses run their email marketing on auto-pilot. The best part for solopreneurs is that GetResponse costs less than similar platforms like Hubspot.
2. SMB: Small to medium businesses
A small business prefers online marketing tools that are easy and quick to add to its operations.
Compare GetResponse to enterprise-level marketing tools and it makes sense. GetResponse offers similar functionality but it is cheaper and easier to use.
Not to forget that GetResponse offers hundreds of templates that are relevant to growing businesses. Choosing GetResponse becomes a no-brainer. It makes it easy to grow your business.
3. eCommerce businesses
If you’re an online store owner. GetResponse may come as a blessing to you. You use GetResponse to attract visitors, drive traffic, get customer information, send product emails, discount emails, welcome customers, and create online ads to reach new audiences.
Using GetResponse will let you do most of your marketing with a single tool. How convenient is that?
What does GetResponse cost?
Let’s have a look at GetResponse pricing.
GetResponse email marketing platform comes with 4 plans. Basic, Plus, Professional, and Max. You can
compare their plans here.
The pricing is based on the size of your list. Here’s how it works:
Getresponse Discount
If you opt for a yearly subscription, enjoy 18% off, which becomes a whopping 30% on the 2-year plan. But we got you an additional 10% discount on your GetResponse plan. Just
register for free through this special link here and get our GetResponse discount.
I like that there is a month free trial without a credit card, with most features available. This way you can try it all out, just create an account here. Overall GetResponse pricing is designed to only increase when your business grows.
Is Getresponse free?
Yes, GetResponse is free. When you sign-up here. You’ll get the forever free plan and a 1-month addition to almost all GetResponse features, and the real answer to know “what is GetResponse?”
The free forever plan includes:
- Email marketing
- Website builder
- 500 contacts in your list
- Contact forms
- Sign up pages
All plans, including the free Getresponse version, come with customer support, live chat, integrations, and marketing automation features.
Pros and Cons of using GetResponse
So what makes GetResponse great, and where does it fall a little short? Let’s find out.
What we like the most:
- Well suited for a small business and solopreneur
- Great customer journey tools like landing pages and funnel builders
- You can create webinars
- Large collection of templates
- One month free trial with all features
- 24/7 chat and email support
Can be better
- No money back if you cancel an annual subscription
- The landing page builder is good enough but looks outdated
Conclusion: What is GetResponse?
Here you are. Now you know a lot about what is GetResponse. You learned about the importance of an email marketing platform and how GetResponse delivers.
You got to know about all the cool features GetResponse offers, along with its price. It doesn’t even have a big learning curve.
GetResponse is perfect for small businesses and entrepreneurs who want serious results with email and marketing automation.
